A collection of some of the challenges of the mature consumers and with them a number of opportunities for high protein diets, free from unwanted ingredients and easy to swallow.
The free-from surge
A growing number of consumers suffering from food intolerances and allergies put tremendous pressure on food manufacturers to offer free-from products.
A shift in the desire for meat is already a significant driver for the industry to invest more in reformulation and development of healthy, sustainable and clean label meat products.
Bone broth - still on trend
Innova Market Insights has reported over six times as many products marketed as containing “bone broth” in 2017 as in 2015, with a CAGR of 147%.
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