The demand for healthy and natural meat products is growing, but how can meat products become even more attractive from a nutritional perspective?

Transparency, sustainability and health are key promises that we aim to deliver on, helping our customers meet the growing consumer expectations for a cleaner label.

A collection of some of the challenges of the mature consumers and with them a number of opportunities for high protein diets, free from unwanted ingredients and easy to swallow.

A growing number of consumers suffering from food intolerances and allergies put tremendous pressure on food manufacturers to offer free-from products.

A shift in the desire for meat is already a significant driver for the industry to invest more in reformulation and development of healthy, sustainable and clean label meat products.

Innova Market Insights has reported over six times as many products marketed as containing “bone broth” in 2017 as in 2015, with a CAGR of 147%.