Of the major macronutrients, proteins and their constituent amino acids have been shown to be highly satiating. The effects of high protein diets on weight maintenance show clear efficacy.
In today’s global marketplace, a growing number of consumers are looking to add more protein into their daily diets. While consumption of higher levels of protein has historically been associated with bodybuilders and younger men looking to build muscle, consumers of different gender, age and lifestyle are now recognising the importance of protein for a variety of health benefits.
Elevating the nutritional value
One of the leading trends is consumers' enhanced focus on labeling of products - in particular their attention on clean label ingredients and healthy nutrients.
Add protein - not allergens
While consumers are opting for more plant-based diets, they expose themselves to many common food allergens. Meat-based proteins contain no known allergens.
Transparency, sustainability and health are key promises that we aim to deliver on, helping our customers meet the growing consumer expectations for a cleaner label.
A collection of some of the challenges of the mature consumers and with them a number of opportunities for high protein diets, free from unwanted ingredients and easy to swallow.
The free-from surge
A growing number of consumers suffering from food intolerances and allergies put tremendous pressure on food manufacturers to offer free-from products.
Bone broth - still on trend
Innova Market Insights has reported over six times as many products marketed as containing “bone broth” in 2017 as in 2015, with a CAGR of 147%.
Get in touch
Contact us to learn more about how to optimize your brand with our meat-based proteins