The demand for healthy and natural meat products is growing, but how can meat products become even more attractive from a nutritional perspective?
Matching global trends
Today's food industry is faced with extraordinary consumer expectations. On one hand, consumers have a constant craving for new exciting products, and on the other hand, they demand premium quality, convenience, food safety, authenticity, and a more nutritious diet to fulfil their individual needs.
Transparency, sustainability and health are key promises that we aim to deliver on, helping our customers meet the growing consumer expectations for a cleaner label.
A collection of some of the challenges of the mature consumers and with them a number of opportunities for high protein diets, free from unwanted ingredients and easy to swallow.
The free-from surge
A growing number of consumers suffering from food intolerances and allergies put tremendous pressure on food manufacturers to offer free-from products.
A shift in the desire for meat is already a significant driver for the industry to invest more in reformulation and development of healthy, sustainable and clean label meat products.
Bone broth - still on trend
Innova Market Insights has reported over six times as many products marketed as containing “bone broth” in 2017 as in 2015, with a CAGR of 147%.
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