People are living longer, but there is no guarantee we will stay in good health in our senior years. Mature consumers are increasingly striving for a healthy and active lifestyle in order to maintain their physical and cognitive capabilities for longer.
Bone and joint health products are typically targeted at mature consumers. Equally, dairy, bread and juice have traditionally been linked to high protein diets. These categories, however, are increasingly falling out of favor as more consumers opt for products that are dairy free, gluten free and low in sugar.
Meat-based proteins, rich in collagen, are recognized for supporting muscle maintenance, bone density and joint health. Collagen is even recognized for its positive effect on skin hydration and elasticity. Unlike many other protein sources, meat-based proteins are all free from dairy, soy and gluten. As they contain no additives and no known allergens, they are the obvious choice for manufacturers looking to enhance their brands with a series of clean label ingredients with no negative impact on consumers’ health – in actual fact they support a number of health benefits.
The global population aged 60 years or over numbered 962 million in 2017, more than twice as large as in 1980 when there were 382 million older people worldwide - according to a study conducted in 2017 by the Department of Economic and Social Affairs of the United Nations. The number of older persons in the world is projected to be 1.4 billion in 2030 and 2.1 billion in 2050 and could rise to 3.1 billion in 2100.
World Population Prospects - The 2017 Revision (United Nations)
Designing healthy products for active seniors
One of the other visible changes affecting the aging population is the rise of dysphagia, or difficulty in swallowing. Approximately five million people in Japan have been diagnosed with swallowing problems, and that number is expected to increase to 6.6 million within 10 years (Innova Market Insights, 2017).
To help aging seniors cope with the challenges of eating and swallowing food, Japanese restaurants and nursing homes are looking for innovative new ways to serve puréed and gelled foods.
For active seniors as a consumer segment, meat-based proteins tap into the following market opportunities:
Improved mobility and muscle strength
Protein solutions like OmniBrothTM and OmniColTM contain collagen-rich nutrients for improved mobility.
Collagen is recognized for supporting joint health, bone density and muscle maintenance.
Of the major macronutrients, proteins and their constituent amino acids have been shown to be both highly satiating, low in energy density, and highly thermogenic. This means that high protein diets can help reduce energy intake and increase energy expenditure, both of which are important variables in tipping the energy balance towards weight loss and weight maintenance.
Easily chewable and swallowable meals
The functional proteins from Essentia Protein Solutions can help provide texture and cohesiveness to easily chewable and swallowable meals for seniors. For this specific range of applications, it is not just a matter of safety, but importantly, it is about providing a delicious and pleasurable dining experience.
Top 10 countries with populations over 65 years
|Rank||Country||% of population over 65 years old|
Source: World Health Organization, 2016.
Meeting the demands of active seniors
Explore our ingredient range for optimizing diets for the mature consumer. The clean label ingredients below offer condition-specific health benefits and functionality able to improve the texture and chew of many food products.
Nutrient-dense bone broth powders ideel for a range of RTD bone broths, soups and beverages.
Bioavailable and easily absorbed collagen peptides, neutral in taste and smell.
This functional ingredient has excellent gelatin-like properties with a great emulsifying capacity.
Get in touch
Contact us to learn more about how to optimize your brand with our meat-based proteins