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Trends and Insights

Market trends

The many inclinations of the consumer market are like a constantly shifting tide. We provide you with a carefully collected information pieces that are put together to help manufacturers identify areas of the food and beverage market that are doing well, as well as areas that are not doing well.
In this way it provides valuable evidence to help inform better decision making around your longer-term strategy as well as ways to futureproof your business by determining the required changes for improvement. This inspires better strategic decisions, capitalizing on good business opportunities that overcome the fiercely competitive industry.
Market Trends Category 800X600
Market Trends Category 800X600
Bone broth - still on trend

Bone broth - still on trend

#MarketTrends #Nutrition
08 May 2023
Innova Market Insights has reported a steady rise in products marketed as containing “bone broth” with a CAGR of 21,8 % from 2018-2023.
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Guilt-free indulgence

Guilt-free indulgence

#MarketTrends #Nutrition
16 Aug 2022
A deeper look at current market indicators which state that consumers not only prefer health promoting foods, they also want to have indulgent treats that carry a health claim.
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Collagen gives expanded market opportunities

Collagen gives expanded market opportunities

#MarketTrends #Nutrition
28 Feb 2022
This shift from sports nutrition to mainstream nutrition is expanding collagen inclusion far beyond muscle building and performance enhancement.
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