Market trends

The global food and beverage landscape is witnessing a profound resurgence of one of humanity’s oldest nutritional staples. Far from being a fleeting fad, the bone broth trend represents a fundamental shift in consumer behavior toward functional, clean label ingredients and a healthy diet.

A deeper look at current market indicators which state that consumers not only prefer health promoting foods, they also want to have indulgent treats that carry a health claim.

This shift from sports nutrition to mainstream nutrition is expanding collagen inclusion far beyond muscle building and performance enhancement.