Capturing global trends and motivating insights

Consumers want treats that feel good and do good. Explore how protein, collagen, and other functional ingredients elevate indulgent snacks into balanced moments of enjoyment.

As health and wellness become top priorities for consumers, many are increasing physical activity and turning to nutritional shakes for convenience and weight management. Protein plays a crucial role in muscle recovery, helping to repair and strengthen muscles post-exercise.

Preventive nutrition promotes well-being and disease resistance through dietary changes. Supplements help meet nutritional needs, support healing, and improve health, particularly for busy lifestyles.

With age comes wisdom and experience. Let’s help consumers celebrate the journey with our healthy aging solutions. Explore the benefits of preventative nutrition, collagen for several aspects of health. Let consumers embrace healthier lifestyles, one delicious bite at a time.

Of the major macronutrients, proteins and their constituent amino acids have been shown to be highly satiating. The effects of high protein diets on weight maintenance show clear efficacy.

Many consumers choose foods that carry a health claim, and a large percentage of them opt for a high collagen content due to the many benefits for all-round body health and beauty.

Innova Market Insights has reported a steady rise in products marketed as containing “bone broth” with a CAGR of 21,8 % from 2018-2023.

Watch as Nutrition Expert and Regional Director Tom Cooke talks about trends within functional foods and supplements.

Many consumers have for a long-time associated diet with health and appearance, as well as the many ways in which collagen and other supplements promote health and well-being. Collagen peptides deliver several health benefits for health, beauty, and vitality.

A deeper look at current market indicators which state that consumers not only prefer health promoting foods, they also want to have indulgent treats that carry a health claim.

This shift from sports nutrition to mainstream nutrition is expanding collagen inclusion far beyond muscle building and performance enhancement.

With the rising trend in nutritional beverages which claim to have numerous functional benefits, it has become vital that health seeking consumers gain the most out of their purchase. Find out how enhancements with protein and collagen can be beneficial to your brand.