With the rising trend in nutritional beverages which claim to have numerous functional benefits, it has become vital that health seeking consumers gain the most out of their purchase. Find out how enhancements with protein and collagen can be beneficial to your brand.
In today’s global marketplace, a growing number of consumers are looking to add more protein into their daily diets. While consumption of higher levels of protein has historically been associated with bodybuilders and younger men looking to build muscle, consumers of different gender, age and lifestyle are now recognising the importance of protein for a variety of health benefits.
Adopt the clean label megatrend
Expanded market opportunities with collagen
This shift from sports nutrition to mainstream nutrition is expanding collagen inclusion far beyond muscle building and performance enhancement.
Consumers chase organic claims across all categories
Organic food products of premium quality is a top trend amongst consumer. Learn which consumer groups are most likely to choose organic.
Busy consumers drive protein inclusion
The busy consumers are on a constant outlook for new ways to free up minutes of the day, and typically they turn to convenient fast service options when it comes to food. They often turn to easy grab-and-go options that they can buy and enjoy while on the go.
The use of protein for better weight management
Of the major macronutrients, proteins and their constituent amino acids have been shown to be highly satiating. The effects of high protein diets on weight maintenance show clear efficacy.
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