Research and knowledge

Collagen is rapidly expanding across food and beverage categories, from snacks and bars to functional drinks. Rising launches show its versatility and appeal meeting growing consumer demand for wellness-focused, everyday nutrition solutions.

As health and wellness become top priorities for consumers, many are increasing physical activity and turning to nutritional shakes for convenience and weight management. Protein plays a crucial role in muscle recovery, helping to repair and strengthen muscles post-exercise.

Of the major macronutrients, proteins and their constituent amino acids have been shown to be highly satiating. High-protein diets are associated with potential benefits for weight maintenance.