You are what you eat
It didn’t take extensive scientific discovery and research for our forefathers to realize the connection between diet and appearance. While the standards of health, success, and beauty shift with every age in history, there has been a constant belief that eating the right foods serves a particular purpose.
Today’s consumers have higher standards than ever when it comes to health and beauty. This extends to the constant search for the combination of dietary practices that will keep them looking and feeling their best.
The constant fight with age
The yearning to remain youthful is probably one of those goals that are deep seeded in human genetics and the desire to remain viable and relevant among different social groups. While there might still be some quarters that are actively trying to locate the fountain of youth to this day, most people have adapted to the lifestyle and nutritional choices that can afford benefits that are within reach. Most consumers believe that taking care of oneself today, makes it easier to maintain later - and that prevention of physical problems is easier than fixing them.
Beauty beneath the skin
Though outer appearance is important, consumers have learned to maintain the inner workings of their bodies as well, as health extends beneath the skin. Feeling vital and youthful involves other aspects that contribute to quality of life and aging gracefully.
What makes collagen so special?
Collagen is known to improve skin hydration, thus slowing down the appearance of wrinkles. Consuming collagen is not a new beauty practice as more extensive benefits are explored in a variety of appearance-enhancing products such as health foods and cosmetics. Collagen can work well with other nutrients that aid in defying age and enhancing beauty, such as hyaluronic acid, vitamin C, and many others.
Nutritional food and beverages
Collagen-fortified products are available in many different formats and cater to various lifestyles and requirements. Bioavailable collagen in the form of collagen peptides is the easiest way for the body to absorb the ultra-beneficial molecules, and more launches of new products are showing that manufacturers have realized the potential and demand and have risen to the challenge accordingly.
- Collagen drinks and smoothies – nutritional beverages are the ideal option for any type of consumer, whether young, or older, and are easy to enjoy on the go.
- Collagen supplements and powders – pharmacology has long utilized the benefits of collagen in health and beauty treatments, and when combined with other health products, collagen can deliver potent solutions for many consumers.
- Sweets – Candy sweets are a way of self-rewarding or comfort for many, fortifying them with collagen is a sure way of making them guilt-free when they are loaded with health-enhancing properties.
- Snackification smaller versions of different types of foods have become an indulgence for many. Consumers are still on the lookout for different varieties of their favorite foods, especially if they are infused with the most sought-after nutritional benefits.
Inner and outer beauty
The holistic health angle explores the link between gut health and a glowing outer appearance. While collagen provides for claims that are visible on the outside, many consumers believe it goes beyond that and it may also promote gut health, brain health, relieve joint pain, prevent bone loss and aid in weight management, placing the whole body in synchronized healing or strengthening. Collagen supplements may have other health benefits, but these haven’t been studied extensively.
Essentia manufactures OmniCol™, a pure hydrolyzed collagen peptide that is derived from either animal skin or bones and is neutral in taste and appearance. The powders dissolve easily and can be integrated into many applications. The low molecular weight distribution enhances the absorption rate of OmniCol™ into the body.
More than a trend, it’s a lifestyle
Get in on the rising market that caters to consumers who prefer nutrition that goes beyond skin-deep. Co-create with knowledgeable experts in Essentia’s innovation center, to find out how 100 % natural clean label ingredients can elevate your brand. The applications division will work with you to explore the optimal custom solutions that suit your needs, to help find the desired nutritional profile for your products. Learn more by contacting a representative near you.