Positioning options for soup
01 Jul 2025
Many consumers regard soups as a healthy and satisfying meal replacement option. However, there has been some apprehension due to concerns over high levels of sodium and other additives that may feature on the contents list.
Embracing clean and clear labels
02 Jul 2024
Clean and clear labels, now industry standards, focus on natural ingredients and supply chain transparency. Embracing these labels meets consumer demands, enhances trust, and promotes sustainability, allowing informed choices and building loyalty.
5 ways of crafting the ultimate protein sandwich
12 Dec 2023
Sandwiches are arguably the most popular choice for consumers on-the-go and are preferred for their versatility and variety. Discover ways of crafting the ultimate sandwich by enhancing every element to bring together a superior specimen that will win in taste and nutrition.
5 ways of reviving your noodle soup recipe
22 Aug 2023
Modern consumer trends show that consumers are demanding ingredients that they know and understand. There is more interest in natural products that contain kitchen cupboard ingredients manufactured using authentic traditional methods.
Steady fish and seafood consumption: The norm with potential for growth
13 Jun 2023
Fish and seafood subcategory accounts for a stable quarter share of the total meat, fish and eggs category launches tracked over the last 4 years with regards to sales. Find out what factors influence this steady trend.
Bone broth - still on trend
08 May 2023
Innova Market Insights has reported a steady rise in products marketed as containing “bone broth” with a CAGR of 21,8 % from 2018-2023.
Explore clean natural ingredients derived the traditional way
Add clean savory goodness that will elevate your current recipe, and possibly your next launch
5 ways to improve every detail of a burger
Imagine your perfect burger, soft, juicy, crispy and bursting with taste and flavors. Tab into each element on how clean label ingredients can improve every detail of a burger – enjoy!
Ever evolving labeling claims in the savory sector
31 Mar 2022
Understand the challenges of the ever-evolving labelling claims in the savory sector in order to pass the scrutiny of mindful consumers.
Adopt the clean label trend
16 Jun 2021
Consumer preferences may be ever evolving, but the clean label trend is here to stay. Discover more about what drives consumer choices towards products based on transparency.