A deeper look at current market indicators which state that consumers not only prefer health promoting foods, they also want to have indulgent treats that carry a health claim.
Market trends
The many inclinations of the consumer market are like a constantly shifting tide. We provide you with a carefully collected information pieces that are put together to help manufacturers identify areas of the food and beverage market that are doing well, as well as areas that are not doing well. In this way it provides valuable evidence to help inform better decision making around your longer-term strategy as well as ways to futureproof your business by determining the required changes for improvement. This inspires better strategic decisions, capitalizing on good business opportunities that overcome the fiercely competitive industry.
How sausages can stay popular with modern consumers
Real meat and authentic clean label ingredients are necessary for the manufacture of quality sausages, that withstand the scrutiny of the discerning consumer.
Meat snack trend gains momentum
Meat snacks continue to see an increase in popularity and appeal with consumers determining what they prefer in their choice of products
Fish and seafood consumption: The norm with potential for growth
Fish and seafood subcategory accounts for a stable quarter share of the total meat, fish and eggs category launches tracked over the last 4 years with regards to sales. Find out what factors influence this steady trend.
Adopt the clean label trend
Consumer preferences may be ever evolving, but the clean label trend is here to stay. Discover more about what drives consumer choices towards products based on transparency.
Expanded market opportunities with collagen
This shift from sports nutrition to mainstream nutrition is expanding collagen inclusion far beyond muscle building and performance enhancement.
Get in touch
Contact us to learn more about our meat-based proteins and how we can help clean up your label, add appealing features to your food or beverage product or improve the nutritional value of your brand. Let Essentia Protein Solutions help you reach your goals.