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Trends and Insights

Market trends

The many inclinations of the consumer market are like a constantly shifting tide. We provide you with a carefully collected information pieces that are put together to help manufacturers identify areas of the food and beverage market that are doing well, as well as areas that are not doing well.
In this way it provides valuable evidence to help inform better decision making around your longer-term strategy as well as ways to futureproof your business by determining the required changes for improvement. This inspires better strategic decisions, capitalizing on good business opportunities that overcome the fiercely competitive industry.
Market Trends Category 800X600
Market Trends Category 800X600

Humanization of pets

19 Mar 2024
No matter what product pet owners are looking for, options that speak to human interest are becoming the norm. Humanization of pets is reflected in many new product launches promoting human grade ingredients.

Positioning options for soup

12 Feb 2024
Many consumers regard soups as a healthy and satisfying meal replacement option. However, there has been some apprehension due to concerns over high levels of sodium and other additives that may feature on the contents list.

Meat snack trend gains momentum

11 Aug 2023
Meat snacks continue to see an increase in popularity and appeal with consumers determining what they prefer in their choice of products.

Steady fish and seafood consumption: The norm with potential for growth

13 Jun 2023
Fish and seafood subcategory accounts for a stable quarter share of the total meat, fish and eggs category launches tracked over the last 4 years with regards to sales. Find out what factors influence this steady trend.

Bone broth - still on trend

Innova Market Insights has reported a steady rise in products marketed as containing “bone broth” with a CAGR of 21,8 % from 2018-2023.

Guilt-free indulgence

A deeper look at current market indicators which state that consumers not only prefer health promoting foods, they also want to have indulgent treats that carry a health claim.

Collagen gives expanded market opportunities

This shift from sports nutrition to mainstream nutrition is expanding collagen inclusion far beyond muscle building and performance enhancement.

How sausages can stay popular with modern consumers

25 Jan 2022
Real meat and authentic clean label ingredients are necessary for the manufacture of quality sausages, that withstand the scrutiny of the discerning consumer.

Adopt the clean label trend

Consumer preferences may be ever evolving, but the clean label trend is here to stay. Discover more about what drives consumer choices towards products based on transparency.

Hybrid - the best of two worlds

18 Jun 2020
A growing number of consumers are adapting some of the principles of the vegetarian kitchen while still enjoying the taste, flavors and nutritional advantages of the traditional kitchen with animal proteins. The trend paves the way for new hybrid ingredient options.