Hybrid - the best of two worlds
27 Sep 2024
A growing number of consumers are adapting some of the principles of the vegetarian kitchen while still enjoying the taste, flavors and nutritional advantages of the traditional kitchen with animal proteins.
The trend paves the way for new hybrid ingredient options.
Turning scraps to high value product
20 Sep 2024
Innovative upcycling practices transform waste into valuable products, reduce environmental impact, and maximize resources. From food scraps to animal by-products, this approach drives sustainability and offers new opportunities for ethical consumption, especially with the rising demand for upcycled ingredients.
Embracing clean and clear labels
02 Jul 2024
Clean and clear labels, now industry standards, focus on natural ingredients and supply chain transparency. Embracing these labels meets consumer demands, enhances trust, and promotes sustainability, allowing informed choices and building loyalty.
Humanization of pets
19 Mar 2024
No matter what product pet owners are looking for, options that speak to human interest are becoming the norm. Humanization of pets is reflected in many new product launches promoting human grade ingredients.
Positioning options for soup
12 Feb 2024
Many consumers regard soups as a healthy and satisfying meal replacement option. However, there has been some apprehension due to concerns over high levels of sodium and other additives that may feature on the contents list.
Meat snack trend gains momentum
11 Aug 2023
Meat snacks continue to see an increase in popularity and appeal with consumers determining what they prefer in their choice of products.
Steady fish and seafood consumption: The norm with potential for growth
13 Jun 2023
Fish and seafood subcategory accounts for a stable quarter share of the total meat, fish and eggs category launches tracked over the last 4 years with regards to sales. Find out what factors influence this steady trend.
Bone broth - still on trend
08 May 2023
Innova Market Insights has reported a steady rise in products marketed as containing “bone broth” with a CAGR of 21,8 % from 2018-2023.
Guilt-free indulgence
16 Aug 2022
A deeper look at current market indicators which state that consumers not only prefer health promoting foods, they also want to have indulgent treats that carry a health claim.
Collagen gives expanded market opportunities
28 Feb 2022
This shift from sports nutrition to mainstream nutrition is expanding collagen inclusion far beyond muscle building and performance enhancement.
How sausages can stay popular with modern consumers
25 Jan 2022
Real meat and authentic clean label ingredients are necessary for the manufacture of quality sausages, that withstand the scrutiny of the discerning consumer.
Adopt the clean label trend
16 Jun 2021
Consumer preferences may be ever evolving, but the clean label trend is here to stay. Discover more about what drives consumer choices towards products based on transparency.