Longtime favorite go-to protein
Deli meats have long been a staple in households and foodservice menus worldwide. Their convenience, versatility, and rich flavors make them a go-to option for everything from sandwiches and salads to charcuterie boards and high protein meal solutions. While traditionally valued for their taste and ease of preparation, deli meats are now being reimagined to align with evolving consumer preferences - particularly the growing demand for high-protein, better-for-you options.
Modern takes on deli meats
Today, deli meats are no longer confined to their classic forms. Food manufacturers and processors are innovating with new formats, ingredients, and nutritional enhancements to meet consumer expectations. From high-protein, low-fat turkey and chicken breast options to premium, clean label charcuterie cuts, the market is experiencing a shift toward healthier, more functional meats. Additionally, hybrid and plant-based deli solutions are emerging, catering to flexitarian consumers who seek both protein and sustainability in their diets.
What are high-protein deli meats and why do they matter?
High-protein deli meats are specifically formulated to provide enhanced protein delivery. These meats support modern dietary trends, appealing to athletes, fitness enthusiasts, and health-conscious consumers looking for satisfying, protein-rich foods.
Their relevance is greater than ever, as protein continues to be a top nutritional priority. Consumers seek out protein not just for muscle support but also for satiety, weight management, and overall well-being. Meanwhile, the demand for clean label, minimally processed, and functional foods means that deli meats fortified with high-quality proteins are an attractive option for both retail and foodservice markets.
New opportunities for meat processors
For meat processors, the shift toward high-protein deli meats opens exciting avenues for product innovation. By integrating high-functional protein solutions, manufacturers can enhance the quality and nutritional profile of their offerings while optimizing production efficiency and cost-effectiveness.
Premium deli meats that deliver superior texture, better water retention, and improved sliceability are increasingly sought after. Additionally, hybrid formulations - where meat is combined with alternative proteins - present a strategic way to balance nutrition, sustainability, and cost.
A sure way to elevate the nutrition profile of deli meats
Incorporate Essentia’s hydrolyzed protein solutions into your meat recipe to enhance the nutrition profile of deli meats. These beef, pork, and chicken protein hydrolysates are clean label ingredients designed to stabilize protein in meat applications. With high protein content and an exceptional flavor profile, they not only boost nutritional value but also ensure a delicious taste in the final product.
At Essentia, we provide functional and high-functional protein ingredients that enhance the quality and profitability of deli meats as well as many other types of processed meat products. Our solutions ensure optimal attributes that are essential in superior meats in addition to cost efficiency while catering to various market demands. With a vast selection of protein ingredients for meat-based, hybrid, and plant-based formulations, we support processors in creating high-quality deli meats that align with consumer preferences.
High/source of protein claims are prevalent:
Deli meat launches claiming high/source of protein recorded a CAGR of +9.1% during Apr 2021-Mar 2024. In line with this, high/ source of protein is a growing positioning in Europe and MEA in Oct 22-Mar 24, with the inclusion of protein ingredients like soy, milk, pork protein, and pork/beef collagen likely to support further growth in NPD.
Innova Market Insights – Overview of Deli Meat – Global – Jul 2024.
Reposition your product with higher protein and greater value
Enhance your product’s appeal by adding protein with stronger claims and improved economic value. By leveraging our expertise and advanced protein solutions, meat processors can confidently deliver superior deli meats that meet today’s high protein demands. Whether optimizing traditional recipes or innovating with new formats, Essentia’s ingredients are the key to success in this evolving category.
Let us be there for you
Essentia offers a wide range of meat, skin, bone, blood, and insect-derived ingredients, bringing the best of nature directly to your formulations. Our upcycled solutions are designed to help manufacturers build better businesses by delivering products with outstanding attributes that meet consumer expectations.
Get in touch with your local Essentia representative today to explore how we can co-create and support your success!
