Capturing global trends and motivating insights

Of the major macronutrients, proteins and their constituent amino acids have been shown to be highly satiating. The effects of high protein diets on weight maintenance show clear efficacy.

Replacing parts of the pork meat with functional proteins can help meat processors maintain their market position without compromising on taste, quality, labelling and price.

One of the leading trends is consumers' enhanced focus on labeling of products - in particular their attention on clean label ingredients and healthy nutrients.

While consumers are opting for more plant-based diets, they expose themselves to many common food allergens. Meat-based proteins contain no known allergens.

The demand for healthy and natural meat products is growing, but how can meat products become even more attractive from a nutritional perspective?

Transparency, sustainability and health are key promises that we aim to deliver on, helping our customers meet the growing consumer expectations for a cleaner label.